JUST WATCH THIS VIDEO

TRAIL RUNNING APPAREL THAT DOESN’T LOOK ANYTHING LIKE IT. FOLKLORD IS THE ANTI-ATHLEISURE: IT’S LEISLETIC™.

HAND-ILLUSTRATED, LIMITED-RUN DESIGNS INSPIRED BY MYTHICAL FLORA, FAUNA AND CRYPTIDS OF THE WILDERNESS.

A LEGENDARY DAY IS ANY DAY WITH A STORY TO TELL. SO, WHAT’S YOURS? SEE YOU OUT THERE.
BE A LEGEND. WEAR FOLKLORD. BECOME A FOLKLORD.

FOLKLORD
BEHIND THE STORY
Elliot Matson is a running enthusiast living in Portland, OR. Besides epic adventures, he was always on the hunt for the perfect running shirt. Like outdoor pioneers before him, in lieu of finding what he was after, he decided to create his own. From there, the legend was born.
MEET THE MYTHS View all
AS SEEN ON
Folklord right to your ears and sometimes even eyes! Check out these podcasts and publications featuring Folklord:

SAY HI
Got a question about Folklord or just looking to make a friend? Fill out the form below.