hello out there

FOLKLORD MAKES MYTHICALLY STYLISH, HIGH-PERFORMANCE ENDURANCE APPAREL DESIGNED FOR LEGENDARY DAYS.

  • TRAIL RUNNING APPAREL THAT DOESN’T LOOK ANYTHING LIKE IT. FOLKLORD IS THE ANTI-ATHLEISURE: IT’S LEISLETIC™.

  • HAND-ILLUSTRATED, LIMITED-RUN DESIGNS INSPIRED BY MYTHICAL FLORA, FAUNA AND CRYPTIDS OF THE WILDERNESS.

  • A LEGENDARY DAY IS ANY DAY WITH A STORY TO TELL. SO, WHAT’S YOURS? SEE YOU OUT THERE.

  • PREMIUM QUALITY

    Our gear is made for the all-day adventure and the unknown detour, crafted and considered to the last detail.

  • LEGENDARY STYLE

    Hit up the bar or the coffee shop. Nobody will ever know you just ran 20 miles. Our clothing is designed to hide in plain sight in society, and stand out on the trails.

  • FANTASTICAL FUNCTION

    Our Leisletic™ approach to apparel means you’re getting function focused garments made with the day to day details in mind. And always a lil’ extra secret somethin’.

BEHIND THE STORY

Elliot Matson is a running enthusiast living in Portland, OR. Besides epic adventures, he was always on the hunt for the perfect running shirt. Like outdoor pioneers before him, in lieu of finding what he was after, he decided to create his own. From there, the legend was born.

AS SEEN ON

Be a legend. Wear Folklord. Become a Folklord.